You had me at Hello Kitty

.

Hello

Hold that thought. I'll come back to Kitty in a bit

The story actually begins with my truly amazing helper, Hils, I am one of the few people that have been blessed with someone, who, for the past eight years, has helped keep me sane by making sure my place is spotless and tidy. There are days when things don't go too well in the office. I drive home dejectedly, put my key in the lock, open the door and immediately my senses are assailed with the fresh smell of pine and lemon. I look up and the place is spotless - all is right with the world again.

Why Branding should be the heart of every business.

For the past decade in Malaysia, there have been many messages being propagated and proliferated about Branding and this one word has cause much confusion. Some say that it is marketing, others say that it is a logo design; even advertising and communications companies say they are branding.

So what is branding?

I believe that branding is all of the above and so much more.

A brand is the human embodiment of a company. One that has a soul, a creed, a personality and intrinsic values.

“At the root of the crisis are basic failings of management. Too many companies focused on short-term profits at the expense of long-term stewardship. Too many substituted cleverness for genuine innovation. And too many have treated their people as expendable instead of as their most valuable resource.” Why Drucker Now (YouTube)