Why Branding should be the heart of every business.

For the past decade in Malaysia, there have been many messages being propagated and proliferated about Branding and this one word has cause much confusion. Some say that it is marketing, others say that it is a logo design; even advertising and communications companies say they are branding.

So what is branding?

I believe that branding is all of the above and so much more.

A brand is the human embodiment of a company. One that has a soul, a creed, a personality and intrinsic values.

“At the root of the crisis are basic failings of management. Too many companies focused on short-term profits at the expense of long-term stewardship. Too many substituted cleverness for genuine innovation. And too many have treated their people as expendable instead of as their most valuable resource.” Why Drucker Now (YouTube)