Are you aligned?

Today was a good day as I had just finished a brand alignment workshop with a key client. After nearly 5 months, it was now time to put things into action. As a consultant there is always an air of apprehension as to how the team will receive the brand and will they understand the brand enough to apply it across the organisation to begin building a brand centric culture rather than an organisation led culture. But they passed with flying colours, able to grasp the core of the brand and how they would like to align it internally.

For a brand to succeed, you have to have the right people on the bus. What do we mean by the right people, well that really depends on your brand. Which is why branding is important for culture building.

Founders, owners, senior management, all of you are responsible for the creation of the brand. You need to know what type of brand you want to be.