Tuesday, January 18, 2011

Delayed Brandification

Starting up a business is a time of heady excitement. Everything is fresh and new and so full of promise. With the mantra ‘time is money’ going over and over in your head, your first job as CEO is to get your company up and running in order to get the money rolling in. You’ve hired all the people you need, paid them the right amount according to market rates to put all the processes in place, and you are now busy with trying to get business in.

So three years down the road, you’ve got business coming in but something is not quite right.