Friday, March 11, 2011

Do KPIs spell the death of brands?


Over the last two years or so, there has been increasing talk about accountability in the public and private sector. This backlash from the economic crisis has generated huge outcry for transparency and honesty.
Many local companies and public offices in Malaysia have over the last few years been adopting KPIs as a move towards greater accountability and performance. While I laud these organizations for the move, I must also express some concern over the ways that this has been done.