Friday, October 15, 2010

Branding: Why Steve Rocks

Although I am an avid Apple fan and am slowly becoming a pure Apple user in terms of lifestyle gadget, for me, there has always been one sacred cow that Apple has never been able to penetrate - that of the mobile phone domain. For me I am a Nokia loyalist. Having made the mistake of following a trend and switching to Sony Ericsson, I can now happily say that I am back with Nokia and have never been happier.

Think Different...And Make Customers Happy


So when the iPhone came out I was intrigued but apprehensive and the touchscreen keyboard was a concept that frustrated the hell out of me with constant spelling errors due to the proximity of each key. I was sure that I would be one of the few that would be iPhone-free.