A while ago I wrote
an article about 'Living the brand' and one of the examples I chose was the
Ritz-Carlton. Their credo of 'Ladies and Gentlemen serving Ladies and
Gentlemen' struck a chord in me. I had experienced the brand when dining or
attending conferences, never as a guest.
But I made a careful
note that I would one day, and my resolve toughened last week.
I was on a business
trip to Shanghai, and I dropped in at the Ritz-Carlton for a nice coffee break
after visiting the Apple flagship store in Pudong. The coffee was lovely, the
service thoughtful and impeccable. Around 6.30pm, one of us said we were hungry
– the staff advised us that their ciabatta sandwich would be 50 per cent off at
7pm.
Now get this.
