Your people feel like they could do with a holiday, even when work has been less than hectic? When you step into the office, do you immediately feel like leaving?
If you answered yes to any of the above, chances are you are suffering from low brand energy. Yes -- low brand energy. In Cantonese, the use the word Yen Hei or Ren Qi in Mandarin, which, translated, means "people energy".
Thriving, productive places have a certain buzz about them. It may be quiet but you can virtually hear the silent moves of purpose -- people walk with it and work with it.
It's a simple idea. Your brand is really brought to life by the people who care for it and nurture it -- from the dutiful receptionist to the visionary CEO. When everyone is motivated, their collective energy becomes the fuel that drives great work, which in turn gets business in.
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| The buzz of an energetic brand (Image from www.business.burritos.com) |
