Thursday, August 6, 2009

Brand Malaysia: A Little Soul Searching

Are we worth what we have? By artist Ashaari Rahmat
Graphic sourced from www.loyarburuk.com

They arrive on our shores and fall in love. Visitors and expatriates are immediately enchanted with our food and our people.  And for all intents and purposes, the modern metropolis projects a first-world facade.

Yes, Malaysia is modern. We have skyscrapers that are comparable to the best in the world, and we have brandished them with great pride. The Twin Towers, together with our participation in the F1 were both part of a strategic brand plan to put Malaysia on the map. To a large extent we have succeeded.

But like any brand plan, Malaysia, who excels in building and creating icons, seems to have suffered not from a lack of vision but rather from a lack of sustainability.

And sustainability is a word that many in Malaysia seem to have difficulty with.